Stop guessing which markets are driving results. The new lets you visualize any metric by country on an interactive world map, directly inside your Whatagraph reports.

GeoMap widget is currently available under a Beta badge as we're smoothing out the experience across report views and grid sizes. Try it out and let us know what you think.

Your reports should load fast. With large data blends, data-heavy integrations, or reports with many widgets, that wasn't always the case, until now.

Data Storage is a new destination that lets Whatagraph store your data on your behalf, so widgets load from pre-synced data instead of waiting on live API calls every time.

Go to Destinations → Create Destination → select Whatagraph Storage as your destination, define your schema, and save. Your stored sources will appear under the Stored Data tab in Sources, ready to use in any report.

⚠️ : If you use integrations with API credit billing (such as SEMrush), the initial backfill may result in higher-than-usual credit consumption. We recommend checking your available credits before enabling Data Storage for those integrations.

Questions? Reach out via in-app chat or contact your Customer Success Manager.

You can now apply conditional formatting to tables in Whatagraph, making it easier to highlight trends, outliers, and performance at a glance.

Once applied, a formatting icon will appear on the metric to indicate active conditions.

Give it a try and bring more visual clarity to your tables.

Want to report on Shopify metrics, but don't have the required store owner permissions to connect the Shopify page? You can now access Shopify with ! Simply enter your shop name, authorize via OAuth, and you’re good to go.

sales (total, net, gross), discounts, taxes, shipping, returns, orders, customers, AOV, profit & margin

order and customer data, shipping & billing details, UTM parameters, product attributes and sales channels

📘 Learn more: How to connect Shopify (Collaborators)

You can now adjust label size on all charts in Whatagraph, making it easier to balance readability and data density in your reports.

Charts now offer four label size options, from to , so you can choose what works best depending on how much data your chart contains. They can be found inside the widget settings.

This is especially useful when:

This improvement was introduced based on frequent feedback from customers who wanted better control over chart readability in reports.

We’ve introduced a smarter way to calculate totals for cumulative metrics, so your widgets can now reflect the real combined value across entities.

Some metrics track running totals per item, such as Total email sends per campaign or Total spend per ad group.

Previously, when these metrics were shown in a widget, you would see the last reported value it encountered instead of the combined total.

Example: if Campaign A has 62 total sends and Campaign B has 95, a single-value widget would show 95 instead of the true total 157.

You can now define how these values should be combined using two new settings:

In the formula editor, choose how values from different entities should be combined:

For example, selecting Sum for a cumulative metric ensures values from all entities are added together.

Tell the widget which dimension represents your entities.

Watch a walkthrough by our Product Manager, Laurynas:

Nothing changes by default.

Existing reports and widgets will continue working exactly as before. The new behavior only applies when both settings are explicitly configured.

We’ve upgraded the Reports section with a new grid view with previews and a completely refreshed report creation flow—so you can find, preview, and build reports faster than ever.

You can now switch from list view to a visual grid layout with report previews.

Instead of scanning report names, you can:

Perfect for teams managing multiple clients, regions, or campaigns.

Creating a report is now clearer and more guided.

You’ll see three options in one unified flow:

1️⃣

2️⃣

3️⃣

These updates make report management more visual, more intuitive, and easier to scale as your workspace grows.

We’ve introduced two new widget types to help you visualize performance more clearly and make faster decisions from your data.

The Gauge widget is ideal for highlighting KPIs like budget pacing, lead targets, or performance benchmarks.

Enter a goal/limit in the widget setup and use it to clearly show the progress. You can also customize the widget colour to match your report theme or widget theme, helping it blend seamlessly into your report design.

The new Heatmap widget makes it easy to identify trends, density, and “hot spots” at a glance. Instead of scanning tables, you can now visually detect where performance is strongest (or weakest).

Perfect for use cases like:

You can now apply double sorting in supported widgets, allowing you to sort by one metric and then refine by another.

This makes it easier to identify top performers within top-level categories and analyze complex datasets with more precision.

These updates give you clearer visual insights and more control over how data is explored—especially when working with layered dimensions or goal-driven reporting.

Try the new widgets in your reports and let us know what you think 💬

You can now forecast ad inventory performance directly in your reports with new and report types for Google Ad Manager.

These updates help you move from reactive reporting to proactive inventory planning.

Understand how your inventory is projected to perform before campaigns even run.

Track:

This helps you evaluate inventory utilization, avoid overbooking, and identify revenue opportunities in advance.

Get daily forecasts of ad unit availability broken down by ad unit.

See:

You can filter forecasts by:

Note: Availability Forecast requires selecting a future date range.

You can now break down the Ad unit dimension by child level by selecting “All levels (child ad units)”, giving you deeper visibility into inventory performance across your hierarchy.

Both new report types support future date ranges, so you can forecast and plan ahead without leaving your reporting workflow.

Try the new Google Ad Manager forecasting options in your reports and start planning smarter.

Report is now live for all paying users.

You can now view and restore previous versions of a report, so if something gets accidentally edited, removed, or overwritten, you can easily roll back.

This gives you clearer visibility into report evolution and helps reduce confusion in collaborative environments. With version history, your work is protected.

Report Versioning is currently available under a Beta badge as we continue refining the experience. Try it out and let us know what you think — your feedback will help shape the final version.