You can now apply conditional formatting to tables in Whatagraph, making it easier to highlight trends, outliers, and performance at a glance.

Once applied, a formatting icon will appear on the metric to indicate active conditions.

Give it a try and bring more visual clarity to your tables.

Want to report on Shopify metrics, but don't have the required store owner permissions to connect the Shopify page? You can now access Shopify with ! Simply enter your shop name, authorize via OAuth, and you’re good to go.

sales (total, net, gross), discounts, taxes, shipping, returns, orders, customers, AOV, profit & margin

order and customer data, shipping & billing details, UTM parameters, product attributes and sales channels

📘 Learn more: How to connect Shopify (Collaborators)

You can now adjust label size on all charts in Whatagraph, making it easier to balance readability and data density in your reports.

Charts now offer four label size options, from to , so you can choose what works best depending on how much data your chart contains. They can be found inside the widget settings.

This is especially useful when:

This improvement was introduced based on frequent feedback from customers who wanted better control over chart readability in reports.

We’ve introduced a smarter way to calculate totals for cumulative metrics, so your widgets can now reflect the real combined value across entities.

Some metrics track running totals per item, such as Total email sends per campaign or Total spend per ad group.

Previously, when these metrics were shown in a widget, you would see the last reported value it encountered instead of the combined total.

Example: if Campaign A has 62 total sends and Campaign B has 95, a single-value widget would show 95 instead of the true total 157.

You can now define how these values should be combined using two new settings:

In the formula editor, choose how values from different entities should be combined:

For example, selecting Sum for a cumulative metric ensures values from all entities are added together.

Tell the widget which dimension represents your entities.

Watch a walkthrough by our Product Manager, Laurynas:

Nothing changes by default.

Existing reports and widgets will continue working exactly as before. The new behavior only applies when both settings are explicitly configured.

We’ve upgraded the Reports section with a new grid view with previews and a completely refreshed report creation flow—so you can find, preview, and build reports faster than ever.

You can now switch from list view to a visual grid layout with report previews.

Instead of scanning report names, you can:

Perfect for teams managing multiple clients, regions, or campaigns.

Creating a report is now clearer and more guided.

You’ll see three options in one unified flow:

1️⃣

2️⃣

3️⃣

These updates make report management more visual, more intuitive, and easier to scale as your workspace grows.

We’ve introduced two new widget types to help you visualize performance more clearly and make faster decisions from your data.

The Gauge widget is ideal for highlighting KPIs like budget pacing, lead targets, or performance benchmarks.

Enter a goal/limit in the widget setup and use it to clearly show the progress. You can also customize the widget colour to match your report theme or widget theme, helping it blend seamlessly into your report design.

The new Heatmap widget makes it easy to identify trends, density, and “hot spots” at a glance. Instead of scanning tables, you can now visually detect where performance is strongest (or weakest).

Perfect for use cases like:

You can now apply double sorting in supported widgets, allowing you to sort by one metric and then refine by another.

This makes it easier to identify top performers within top-level categories and analyze complex datasets with more precision.

These updates give you clearer visual insights and more control over how data is explored—especially when working with layered dimensions or goal-driven reporting.

Try the new widgets in your reports and let us know what you think 💬

You can now forecast ad inventory performance directly in your reports with new and report types for Google Ad Manager.

These updates help you move from reactive reporting to proactive inventory planning.

Understand how your inventory is projected to perform before campaigns even run.

Track:

This helps you evaluate inventory utilization, avoid overbooking, and identify revenue opportunities in advance.

Get daily forecasts of ad unit availability broken down by ad unit.

See:

You can filter forecasts by:

Note: Availability Forecast requires selecting a future date range.

You can now break down the Ad unit dimension by child level by selecting “All levels (child ad units)”, giving you deeper visibility into inventory performance across your hierarchy.

Both new report types support future date ranges, so you can forecast and plan ahead without leaving your reporting workflow.

Try the new Google Ad Manager forecasting options in your reports and start planning smarter.

Report is now live for all paying users.

You can now view and restore previous versions of a report, so if something gets accidentally edited, removed, or overwritten, you can easily roll back.

This gives you clearer visibility into report evolution and helps reduce confusion in collaborative environments. With version history, your work is protected.

Report Versioning is currently available under a Beta badge as we continue refining the experience. Try it out and let us know what you think — your feedback will help shape the final version.

We’ve improved the and integrations to reduce repetitive setup, speed up reporting, and make these sources easier to use at scale.

Semrush now supports source-level settings.

You can define required parameters when connecting the source, so you don’t have to reapply the same filters every time you build a report or widget.

Result: faster setup, fewer mistakes, and more consistent data across reports.

Pinterest Ads now supports source settings, unlocking two highly requested capabilities:

→ faster loading and more reliable performance

→ attribution settings work without relying on filters

This means you can now store Pinterest Ads data, include it in source groups, and blend it with other paid media—something that wasn’t possible before.

We’re planning to bring source settings to more integrations next. If there’s one you’d love to see improved, share your feedback via live chat, we’re listening.

We’ve refreshed the Source Group interface to make creating and managing grouped data faster and more intuitive.

Metrics and dimensions are now displayed in a row-based view, making it easy to see how fields line up across channels.

All existing Source Groups were automatically migrated,.

This update makes Source Groups easier to understand at a glance and simpler to maintain as your data setup grows.

🎥 Watch the walkthrough video for a full tour of the new Source Group UI.

Have feedback? Let us know — we’re continuing to build on this experience.