Changelog
Follow up on the latest improvements and updates.
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new
improved
Features
Client-facing IQ chat is here
Now your clients can chat with their data, directly in the reports you share.
IQ chat is now available on shared report links
, styled to match your report theme and branding. This feature is
live for all IQ+ subscribers
. If you're not using IQ+ yet, reach out to your Success Manager to explore access.What’s new:
- Clients can ask questions about the data they see in the tab they’re currently viewingand get instant answers.
- Chat history is visible only to the client, and they can review or delete previous conversations.
- The chatbot is now much better at understanding your language, metrics, dimensions, and intent - for more helpful responses.
All you need to do:
Just enable "IQ Chat" in the sharing settings before sending the report link to your client.
This update empowers your clients to explore and understand their data, while saving your team time on follow-ups.
improved
UX/UI
Update: unshare report links with a click
Shared the wrong report link? Changed your mind? You can now
revoke access to any shared report
instantly.
No need to duplicate or delete anything, just hit
Unshare
in the report link settings, and the link becomes inactive.A simple way to keep your shared reports tidy and secure.
new
improved
Integrations
New & improved integrations
We’ve launched new integrations and upgraded existing ones to help you unlock deeper insights and streamline multi-channel reporting.
🆕 New Integration: Adobe Analytics
You can now connect Adobe Analytics as a data source in Whatagraph.
Full metric & dimension support – track everything from page views and bounce rates to custom events and content velocity.
Works with source groups – blend Adobe Analytics data with other platforms for a complete performance overview.
Adobe Analytics is especially powerful for teams managing large-scale web analytics across enterprise-level websites.
🔧
Upgraded Integrations: Klaviyo, Trade Desk, Amazon Ads
- Now fully stored: no more slow loads or rate limits.
- Can be used in source groups for cross-channel reporting.
- If you previously used source groups just to enable storage for Klaviyo, Trade Desk or Amazon Ads, that’s no longer needed, they are now stored by default.
You can now give your clients the power to filter data in reports themselves. Whether it’s you, your client, or any stakeholder viewing the report – they can apply filters without needing to be a Whatagraph user.
How it works:
- Add a Filter Control Widget when building your report.
- Select which dimensions viewers can filter by (e.g., Campaign name, Region, Device, etc.).
- Adjust filters yourself when creating or updating the report.
- Once shared, clients can interact with these filters to refine their view, without changing your original setup.
Example use case:
Imagine your client wants to analyze specific PPC campaigns that share a common keyword. With Filter Control Widgets, they can quickly filter the report to view only those campaigns – no back-and-forth edits required.
This feature makes your reports more interactive and tailored to each viewer’s needs.
Now live for all users.
We’ve rolled out a major upgrade to report theme customization, giving you more control over the look and feel of your reports than ever before.
Here’s what’s new:
- Three new pre-made themes: Light, Dark, and Gradient
- Deep customization: Adjust everything from widget backgrounds and borders to fonts, directly in the theme editor
- AI-powered styling: Style your report using prompts or by uploading an image, IQ will build a matching theme for you
- Improved widget anchor menu makes styling even faster
- Report tabs no longer need to be enabled manually—they’re always on
Whether you’re building for internal teams or external clients, your reports can now reflect your brand, mood, or message with greater precision.
Jump in and make it yours!
new
Features
UX/UI
🚀 The new way of reporting is here: meet Whatagraph IQ
We’ve reimagined how marketing reports are built, styled, and analyzed. Start creating smarter, faster, AI-powered marketing reports with Whatagraph IQ today.
What You Can Do with Whatagraph IQ
➡
Build an entire report from a single prompt
Skip manual setup. Describe the report you want (e.g., “Create a Google Analytics acquisition report for the last 30 days”), and IQ will generate the widgets, metrics, and filters, instantly.
➕
Add or edit new widgets and tabs with AI
Expand reports in seconds with natural language prompts. Add or a full tab or a single widget using preset prompts or your own words.
🎨
Style reports in your brand’s look
Create custom themes with a single prompt, color pick, or even an image upload, no design skills required.
💬
Chat with your data using IQ Chat
Ask questions like “What was our top-performing channel last month?” and get real answers from your data.
📝
Auto-generate insights with IQ summaries
Summarize your data with clear, human-readable explanations - perfect for helping clients and stakeholders quickly understand results.
Unlock More Power with IQ+
🔄
Automated report summaries
IQ+ automatically updates your text summaries when the date range changes, no manual edits needed.
🧹
Categorize messy data with IQ Dimensions
Describe how you want to group your data, like grouping campaign names by category or sorting product reviews by language, and IQ+ builds it for you.
Watch the full demo
See Whatagraph IQ and IQ+ in action and learn how to use each feature in this short walkthrough:
Ready to Try It?
Whatagraph IQ is
available now
, no setup required. Reach out to your Success Manager or contact Live Chat to learn more about IQ+ pricing and access.new
Features
Filters for Blended Sources live
You can now apply widget-level and source-level filters to your blended sources, just like you do with direct Sources and Source Groups.
🔍 What You Can Do Now:
- Filter your blended data by channel, campaign, region, or any other available dimension.
- Reuse the same blend across multiple reports, adjusting the filter for each use case instead of creating separate blends.
- Apply different views to your blended source in different widgets, dashboards, or reports, no more duplicate blends for every variation.
✅ Example Use Cases:
- Create one blend for all Paid Media channels, then filter by Facebook Ads, Google Ads, or LinkedIn Ads in individual widgets.
- Build a blended source for all countries, and filter your reports by region or market as needed.
- Report on all campaigns, and easily narrow down to specific brands or products per dashboard.
This update saves you time when managing cross-channel data. Try blended source filters in your next report, and let us know your thoughts.
new
Features
Custom Source Groups are now live
You asked, we delivered. You now have more control over how your Source Groups are built and what data they include.
💡
What’s New
- Mix & match any sources: Combine any channels or sources, across different categories (e.g. PPC, SEO, email marketing, etc.), into a single Source Group.
- Custom report types: Create your own structure with only the metrics and dimensions you need.
🚀
Why It Matters
Now, you don’t need to wait for our team to create a new pre-made data template. Whether you're blending ad channels, analytics, or custom sources, you define what goes into your reports.
This update gives you more flexibility and independence when analyzing cross-channel performance. Start creating smarter, more tailored Source Groups today.
Wondering what your top ad looks like? Now you can find out in seconds.
The
Media Widget now supports Source Blends and Groups
, allowing you to:- Combine multiple paid media sources (e.g. Facebook Ads, Instagram Ads, Google Ads)
- Use a unified Creative URL dimension
- Automatically sort by impressions from highest to lowest
- Instantly view the top-performing ads, complete with visuals, across all selected channels
This update makes it easier than ever to compare ad performance and spot creative that drives results.
It’s live, try it in your next blended report!
improved
Integrations
Integrations updates
We’ve made general improvements to our WooCommerce and Magento integrations to give you more flexibility and reporting options:
WooCommerce Updates
Filters added to the "Orders" report type - slice your data by date, customer, or product details to dig deeper into your sales performance.
Magento Updates
- The "Order Items" report type now includes a date dimension, making time-based analysis easier.
- The Magento data schema now supports all fields in Source Groups, allowing for more detailed, multi-source performance breakdowns.
These updates are live and ready to use, perfect for building more tailored eCommerce reports.
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