Changelog

Follow up on the latest improvements and updates.

RSS

You can now adjust label size on all charts in Whatagraph, making it easier to balance readability and data density in your reports.
Mar_chart_labels
Charts now offer four label size options, from
Very small
to
Large
, so you can choose what works best depending on how much data your chart contains. They can be found inside the widget settings.
This is especially useful when:
  • You need larger labels for clearer KPI visibility
  • Your charts contain many data points and require more compact labels
This improvement was introduced based on frequent feedback from customers who wanted better control over chart readability in reports.
We’ve introduced a smarter way to calculate totals for cumulative metrics, so your widgets can now reflect the real combined value across entities.
The problem
Some metrics track running totals per item, such as Total email sends per campaign or Total spend per ad group.
Previously, when these metrics were shown in a widget, you would see the last reported value it encountered instead of the combined total.
Example: if Campaign A has 62 total sends and Campaign B has 95, a single-value widget would show 95 instead of the true total 157.
What’s new
You can now define how these values should be combined using two new settings:
Summary aggregation (metric setting)
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In the formula editor, choose how values from different entities should be combined:
  • Sum
  • Average
  • First
  • Last
For example, selecting Sum for a cumulative metric ensures values from all entities are added together.
Aggregate by (widget setting)
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Tell the widget which dimension represents your entities.
  • In most widgets (single value, gauge, charts), this is a dropdown in the data configuration area.
  • In tables and media-expanded widgets, each dimension includes a “Use as aggregation key” toggle in its context menu.
Watch a walkthrough by our Product Manager, Laurynas:
Important
Nothing changes by default.
Existing reports and widgets will continue working exactly as before. The new behavior only applies when both settings are explicitly configured.
We’ve upgraded the Reports section with a new grid view with previews and a completely refreshed report creation flow—so you can find, preview, and build reports faster than ever.
Grid view with report previews
You can now switch from list view to a visual grid layout with report previews.
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Instead of scanning report names, you can:
  • Quickly recognize reports visually
  • Navigate large workspaces more easily
Perfect for teams managing multiple clients, regions, or campaigns.
New unified report creation flow
Creating a report is now clearer and more guided.
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You’ll see three options in one unified flow:
1️⃣
Create with IQ
  • View full pre-made prompts upfront and adjust if needed
  • Get a clearer understanding of what each prompt will generate
  • Start faster with AI-assisted creation
2️⃣
Start from Template
  • Visually preview templates before selecting
  • Explore available report types as a head start
  • Ideal for new users or new use cases
3️⃣
Start from Blank
  • Build fully custom reports from scratch
These updates make report management more visual, more intuitive, and easier to scale as your workspace grows.
We’ve introduced two new widget types to help you visualize performance more clearly and make faster decisions from your data.
Gauge Widget—track performance against targets
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The Gauge widget is ideal for highlighting KPIs like budget pacing, lead targets, or performance benchmarks.
Enter a goal/limit in the widget setup and use it to clearly show the progress. You can also customize the widget colour to match your report theme or widget theme, helping it blend seamlessly into your report design.
Heatmap Widget—spot patterns instantly
Mar_heatmap
The new Heatmap widget makes it easy to identify trends, density, and “hot spots” at a glance. Instead of scanning tables, you can now visually detect where performance is strongest (or weakest).
Perfect for use cases like:
Google Ads
  • Day of Week + Hour of Day + Clicks/Conversions
  • Quickly see exactly when ads perform best and uncover high-converting time windows.
GA4
  • Device Category + Country + Sessions
  • Instantly identify adoption trends, like:
    Is traffic from Brazil mostly Mobile? Is the US primarily Desktop?
+ double sorting for deeper analysis
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You can now apply double sorting in supported widgets, allowing you to sort by one metric and then refine by another.
This makes it easier to identify top performers within top-level categories and analyze complex datasets with more precision.
These updates give you clearer visual insights and more control over how data is explored—especially when working with layered dimensions or goal-driven reporting.
Try the new widgets in your reports and let us know what you think 💬
You can now forecast ad inventory performance directly in your reports with new
Future Sell-Through
and
Availability Forecast
report types for Google Ad Manager.
These updates help you move from reactive reporting to proactive inventory planning.
Future Sell-Through Report
Understand how your inventory is projected to perform before campaigns even run.
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Track:
  • Forecasted impressions
  • Available impressions
  • Reserved impressions
  • Sell-through rate
This helps you evaluate inventory utilization, avoid overbooking, and identify revenue opportunities in advance.
Availability Forecast Report
Get daily forecasts of ad unit availability broken down by ad unit.
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See:
  • Matched units
  • Available units
  • Possible units
You can filter forecasts by:
  • Device category (Desktop, Smartphone, Tablet, Connected TV)
  • Creative size (33 predefined sizes, e.g. 300x250, 728x90)
  • Priority level (0–16)
Note: Availability Forecast requires selecting a future date range.
More granular ad unit breakdowns
You can now break down the Ad unit dimension by child level by selecting “All levels (child ad units)”, giving you deeper visibility into inventory performance across your hierarchy.
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Why this matters
  • Plan campaigns with greater confidence
  • Identify unsold inventory before it impacts revenue
  • Assess future availability directly in Whatagraph
  • Support sales and operations teams with forward-looking insights
Both new report types support future date ranges, so you can forecast and plan ahead without leaving your reporting workflow.
Try the new Google Ad Manager forecasting options in your reports and start planning smarter.
Google Ad Manager is available on Boost and Max Plans.
Report
Version History
is now live for all paying users.
You can now view and restore previous versions of a report, so if something gets accidentally edited, removed, or overwritten, you can easily roll back.
Feb_History
What this means for you
  • Recover from accidental edits in seconds
  • Reduce human error risks, especially in collaborative environments
  • Increase trust and transparency when multiple teammates work on the same report
Each saved version shows:
  • Who made the changes
  • When the changes were made
  • The number of sources, widgets, and pages at that point in time
This gives you clearer visibility into report evolution and helps reduce confusion in collaborative environments. With version history, your work is protected.
Report Versioning is currently available under a Beta badge as we continue refining the experience. Try it out and let us know what you think — your feedback will help shape the final version.
We’ve improved the
Semrush
and
Pinterest Ads
integrations to reduce repetitive setup, speed up reporting, and make these sources easier to use at scale.
Semrush: set it up once for the account, reuse across reports
Jan_Semrush
Semrush now supports source-level settings.
You can define required parameters when connecting the source, so you don’t have to reapply the same filters every time you build a report or widget.
Result: faster setup, fewer mistakes, and more consistent data across reports.
Pinterest Ads: faster, storable, and group-ready
Jan_Pinterest
Pinterest Ads now supports source settings, unlocking two highly requested capabilities:
Storage support
→ faster loading and more reliable performance
Source group compatibility
→ attribution settings work without relying on filters
This means you can now store Pinterest Ads data, include it in source groups, and blend it with other paid media—something that wasn’t possible before.
We’re planning to bring source settings to more integrations next. If there’s one you’d love to see improved, share your feedback via live chat, we’re listening.
We’ve refreshed the Source Group interface to make creating and managing grouped data faster and more intuitive.
Jan_Source_Groups
Row-based field layout
Metrics and dimensions are now displayed in a row-based view, making it easy to see how fields line up across channels.
  • Unified fields in one row
    – shared metrics and dimensions across selected channels are grouped together, so you can instantly see what’s matched.
  • Clear source-specific visibility
    – fields that exist only in certain channels are clearly marked (e.g. available in Facebook Ads but not Microsoft Ads), with both the unified name and source-specific names visible.
All existing Source Groups were automatically migrated,
no action required
.
Easier field management
  • Add organized/custom fields from the Organize section directly into your Source Group.
  • Add source-specific fields when you need channel-only metrics or dimensions (e.g. Facebook Ads–specific data).
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Streamlined editing & creation
  • Edit channels and sources inline
    – add or remove sources, swap channels, and preview data directly from the group.
  • Start from templates
    – create new Source Groups using predefined templates, then customize them to fit your setup.
This update makes Source Groups easier to understand at a glance and simpler to maintain as your data setup grows.
🎥 Watch the walkthrough video for a full tour of the new Source Group UI.
Have feedback? Let us know — we’re continuing to build on this experience.
Meta has deprecated several view-through attribution windows in the Facebook Ads API. We’ve already rolled out the necessary updates to keep your reports running smoothly, no action is required from your side.
What changed?
Meta has discontinued the following attribution windows:
  • 7-day view-through
  • 28-day view-through
These attribution windows stopped returning data on January 12, 2026.
What this means for you
✅ No action needed — any affected widgets were updated automatically.
📉 You may notice lower values for some metrics on Whatagraph and Facebook Business Manager if your reports previously relied on 7-day or 28-day view-through attribution.
🔄 Your reports remain fully functional and are now aligned with Meta’s current API standards.
If you have questions or want help reviewing attribution settings, our support team is happy to help.
We’ve elevated the report editing drawer to make editing reports faster and more intuitive.
Jan_Report_drawer_1
The drawer now lives in a clean sidebar layout, making settings easier to discover and quicker to access, without changing how anything works.
What’s improved
  • Sidebar-based editing
    for a more structured, predictable experience
  • Clearer navigation
    across key controls: Sources, Widgets, Report Settings, Themes, Automation, Other Actions and IQ Chat.
  • One-click access to Download and Share
    , right where you need it
  • All existing settings remain unchanged,
    no functionality removed or altered
Jan_Report_drawer_2
Why this matters
  • Spend less time searching for settings
  • Move between editing tasks with fewer clicks
  • Edit reports more confidently, especially in complex setups
🎥
See what changed
Watch the walkthrough by our Product Manager Laurynas to get a tour of the upgraded editing drawer.
This update is all about making report editing feel smoother and more intuitive. Let us know what you think in live chat!
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