The previous Basis (former Centro) connection loaded data live from the API every time a report opened, which meant slow widgets and frequent drops. The rebuilt integration stores data instead, so reports load reliably and breakdowns that weren't available before (tactic and line item group) are now supported.

Spend figures now align with Basis billing totals, including added value line items, so what clients see in Basis matches what you show them in Whatagraph.

Finding the right setting to style your report shouldn't require guessing which tab it lives in. Themes now control everything report-style related in one place, with a clear split between creating a new theme and editing the one already applied to your report.

All existing custom themes stay intact and can be selected exactly as before.

Long dimension values that get cut off mid-word. Stakeholders asking which campaign is which. Scrolling through 500 rows to find the one that matters. These are table problems that slowed down reporting, and we've fixed two of them.

Tables now support a built-in search bar. Turn it on from widget settings, and anyone viewing the report, editor or client, can type a value and instantly filter the table to matching rows. Campaign names, page paths, keywords, ad groups, whatever dimension you're working with.

No need to set up report-level filters or explain filtering logic to stakeholders. It's a search box.

Campaign names, GA4 page paths, UTM strings — cells now expand to show the full value instead of cutting it off. Enable wrap text from table settings.

You can now pull WhatConverts lead data directly into Whatagraph reports, no exports, no manual matching.

Blend lead count, lead score, quote value, and sales value with spend from Google Ads, Meta, or any other connected channel. Show partners which campaigns and keywords are driving real conversions, not just clicks.

Three integration updates to bring more of your data into Whatagraph, and make existing data more insightful.

Pull any dataset from your Snowflake warehouse directly into Whatagraph reports. First-party data, offline conversions, blended attribution tables. Report on it alongside your paid media and web analytics without exports or manual uploads.

Read more.

The CallTrackingMetrics integration has been completely rebuilt, and it's a meaningful upgrade for cross-channel reporting. Call data now works inside Source Groups, supports advanced aggregations, and can be segmented alongside paid media, SEO, or any other channel, the same way as all your other sources.

If you've been keeping a separate report for call performance, you don't have to anymore, just connect CallTrackingMetrics v2.

Read more.

Track orders, revenue, spend, and conversions from the Netherlands' largest e-commerce platform in the same report as every other channel. Essential for agencies and brands running retail media in the Benelux market.

Whatagraph supports two separate bol. integrations: one for retailer (sales) data and one for advertising data. They connect independently and use separate credentials. If you sell and advertise on bol., you'll need both.

Read more.

Stop guessing which markets are driving results. The new lets you visualize any metric by country on an interactive world map, directly inside your Whatagraph reports.

GeoMap widget is currently available under a Beta badge as we're smoothing out the experience across report views and grid sizes. Try it out and let us know what you think.

Your reports should load fast. With large data blends, data-heavy integrations, or reports with many widgets, that wasn't always the case, until now.

Data Storage is a new destination that lets Whatagraph store your data on your behalf, so widgets load from pre-synced data instead of waiting on live API calls every time.

Go to Destinations → Create Destination → select Whatagraph Storage as your destination, define your schema, and save. Your stored sources will appear under the Stored Data tab in Sources, ready to use in any report.

⚠️ : If you use integrations with API credit billing (such as SEMrush), the initial backfill may result in higher-than-usual credit consumption. We recommend checking your available credits before enabling Data Storage for those integrations.

Questions? Reach out via in-app chat or contact your Customer Success Manager.

You can now apply conditional formatting to tables in Whatagraph, making it easier to highlight trends, outliers, and performance at a glance.

Once applied, a formatting icon will appear on the metric to indicate active conditions.

Give it a try and bring more visual clarity to your tables.

Want to report on Shopify metrics, but don't have the required store owner permissions to connect the Shopify page? You can now access Shopify with ! Simply enter your shop name, authorize via OAuth, and you’re good to go.

sales (total, net, gross), discounts, taxes, shipping, returns, orders, customers, AOV, profit & margin

order and customer data, shipping & billing details, UTM parameters, product attributes and sales channels

📘 Learn more: How to connect Shopify (Collaborators)

You can now adjust label size on all charts in Whatagraph, making it easier to balance readability and data density in your reports.

Charts now offer four label size options, from to , so you can choose what works best depending on how much data your chart contains. They can be found inside the widget settings.

This is especially useful when:

This improvement was introduced based on frequent feedback from customers who wanted better control over chart readability in reports.