Source Groups are the easiest way to aggregate data from multiple sources and channels. However, when dealing with tens or even hundreds of sources, analyzing specific data points can get overwhelming. That’s why we’re introducing for Source Groups to give you more control over your data!

🔍 - apply filters at the widget level when you need to focus on a specific metric for a particular source or channel.

- apply filters at scale across an entire report. Any widgets associated with a filtered source will automatically inherit the filter.

- use both widget-level and source-level filters together for even more flexibility.

Now, you can seamlessly drill down into your data and analyze exactly what you need without having to create a Source Group for each one of the use cases.

Watch the video with a walkthrough:

Let us know you if you have any questions!

Managing your data insights is now smarter and more intuitive with Whatagraph's enhanced AI capabilities.

Our AI chatbot now understands whether you're viewing a report or an overview and delivers relevant insights accordingly. When you switch between pages or tabs, the chatbot instantly updates its insights to reflect the new context. This ensures you're always getting accurate and timely information without the need for manual input.

The chatbot adapts to the date range of your report or overview for precise insights. Otherwise, it defaults to the last 30 days for quick access to recent data.

Don't forget that AI-generated summaries are also available. With a single click, you get a quick overview of key wins, challenges, and actionable recommendations.

We hope this enhancement simplifies your reporting experience. As always, your feedback is invaluable—let us know what you think!

In short, media widgets are now suitable for Custom Branding (whitelabel).

Now you can demonstrate report examples to your agency prospects, without a reference to a third party platform. Shout out to one of our clients for spotting this!

Great news!

You can now select the 'Last 28 days' rolling date range in:

We hope it helps you create the reports and dashboards your clients love!

Let us know if you have any feedback.

Managing your data is now easier than ever with our latest updates! These improvements bring more convenience, flexibility, and efficiency to your reporting workflows.

You can now adjust currency preferences on the Source or Source Group Level. Many agencies work with multiple currencies, which previously required manual conversions or widget-level adjustments. With this update, currency management is now streamlined, saving you time and reducing the risk of errors. You just need to select the currency you wish to report in, and we handle the rest.

Agencies often apply conditions like markups (e.g. a 20% increase on all spend metrics), but until now, you had to manually create formulas for each case. If the original formula changed, updating it across multiple sources was a hassle. Now, with channel-level formulas, you can update conditions in bulk, ensuring consistency and efficiency across all your reports.

Creating and managing source tags is now much more intuitive. Previously, you had to navigate to the Organize space to add source tags, which was inconvenient and often led to confusion. Now, you can create source tags directly within the Source Management space and even apply them in bulk, making it easier to categorize and manage your data.

These updates are designed to simplify your workflow, minimize manual effort, and enhance data organization. Stay tuned for more enhancements as we continue to improve your reporting experience!

Our customers using Performance Monitoring capabilities are finding it incredibly valuable for tracking both external campaign results and internal agency performance. And now there's even more you can benefit from! Explore rich visualizations like heatmaps, trendlines, and bar charts in the Overview, and use flexible filters to zero in on the metrics that matter most. 

Visualize data inside Overview cells via heatmaps, bar charts, or sparkline graphs. When you have a lot of data inside the Overview looking at it can be overwhelming and not that actionable. This update gives a visual boost which should help users with reducing cognitive overload and makes sense of your data at glimpse.

To make the Overview as powerful as possible, we made filters available. This will be specifically handy when users want to get more granular with their data when working with single sources or Source Groups.

You can now download the Overview as a CSV, in case you need to use it elsewhere or send it to your client.

We're not stopping here - there are other small things to ensure enjoyable work for users, such as smooth navigation between Overviews, the option to share it internally via links amongst team members & restricting editing to one user at a time (to make sure users don’t break one anothers’ Overviews).

We're excited to announce that we're bringing AI magic to Whatagraph to save you time and improve your efficiency. We're starting with 2 significant improvements:

Providing actionable insights based on your reports is often a time-consuming task, especially when clients request granular details that are easy to act on. To help address this challenge, Whatagraph now includes AI-powered text summaries designed to save you time while maintaining quality.

With this new feature, you can quickly generate a summary tailored to your needs. Choose between a general overview, key wins, challenges, or actionable recommendations—all with a single click. You also have full control over the final output, as the AI-generated text can be easily edited to match your standards and ensure it aligns with your expectations.

Getting the insights you need from your data can often mean running multiple reports, digging through numbers, and searching for specific details. The new AI chatbot in Whatagraph changes all that by letting you simply ask questions in natural language—just like having your own personal data expert on hand.

With this feature, you can quickly ask about specific data points or trends, providing the chatbot with context like the data source and time frame. In return, it delivers clear answers in various formats, such as numbers, tables, or concise summaries. If needed, you can even refine its responses to get exactly what you’re looking for.

We fully understand that you might have several separate reports that . Or you might want to when creating a new one to give yourself a head start.

The new functionality with the tabs should allow you to save time and effort to You can now save tabs as templates and import them into any existing report. The process is, in fact, very simple, and we have a short minute-long video to take you through the details.

The only thing to bear in mind is that the tabs you are looking to import should match the orientation of the report you are currently working on.

The year’s already wrapping up, and what a ride it’s been at Whatagraph!

What started as a simple marketing reporting tool has grown into a full-fledged marketing intelligence platform. Why? Because digital marketing agencies deserve a tool that doesn’t just make your reports look great but makes managing and monitoring data intuitive and refreshingly easy.

Before we dive into the new year, we wanted to quickly recap some of the biggest updates we’ve launched this year and give you a hint on what's coming already in January.

Aggregate your data the way you need it—all in one platform. Easily group, blend, unify, and transform your data to meet your goals. From grouping countries into tiers and aggregating campaign data to showcasing cross-channel performance —now you can do it all without a hassle.

Bring all your client data into one place for a global performance overview. Break it down by channels, industries, countries, account managers, or any structure that works for your business. With everything organized and accessible, you can transform scattered data into actionable insights—now refreshingly easy.

Access accurate, real-time data from all your marketing sources with ease. This year, we’ve added 9 powerful integrations, including Reddit Ads, The Trade Desk, Taboola, Magento, Matomo, SE Ranker, AccuRanker, Piwik Pro, and Search Ads 360. And we’re just getting started—stay tuned for Reddit Organic and Apple Search Ads arriving in January!

On top of that, we tackled 50+ feature requests (thanks for keeping us on our toes!), released a game-changing tabs for the reports, improved filters and released dozens of other improvements As always, if you're interested in all nitty gritty, visit our Changelog.

We hear you—AI can be a total game-changer so we're bringing it in to make your life easier. Already in January, you will be able to ask questions about your data, and with the help of AI, you’ll get clear, human-like answers—no more endless searching. On top of that, AI-powered summaries are also on the way. With a single click, you’ll get a quick overview of key wins, challenges, and actionable recommendations.

Our customers who are already using Performance Monitoring capabilities are finding it incredibly valuable for tracking both external campaign results and internal agency performance. And we’re making it even better this January! Get ready to create custom formulas within source groups for deeper insights, explore rich visualizations like heatmaps, trendlines, and bar charts in the Overview, and use flexible filters to zero in on the metrics that matter most. 

Make sure you’re getting the most out of the new capabilities and stay tuned for the exciting and powerful new capabilities already in January!

You will notice a new field in '.

Whatagraph will automatically pick up the original currency in which the data source was originally set up. However, in rare instances where the API does not allow us to detect it, you will be able to adjust the original currency display manually. This effectively means that .

If you have any questions, do not hesitate to reach out to us in the live chat or watch this video for a more detailed explanation.