2025 marked a major shift for Whatagraph.

With the launch of , we didn’t just ship a new version, we introduced a . One where marketers no longer build reports, fix pipelines, or stitch data together manually. Instead, .

At the center of this shift is . For the first time, marketers can create complete marketing intelligence reports using AI by simply describing what they want to see. Whatagraph connects the data, aggregates it, applies structure, and builds the report automatically. This remains a .

Throughout 2025, we expanded IQ across the platform. . We also introduced , allowing reports to automatically detect and resolve data issues, removing one of the biggest sources of reporting friction.

To move teams from hindsight to action, we launched , making it possible to define performance expectations and get notified when results change, without constantly checking dashboards.

As agencies and teams scale, structure becomes critical. With , Whatagraph now supports complex client and brand setups while keeping intelligence easy to navigate and share.

We also significantly expanded our data layer with new native integrations, including , strengthening Whatagraph’s role as a centralized marketing intelligence hub.

Together, these updates mark a clear evolution: Whatagraph is no longer just about reporting.

We’ve expanded and upgraded our integrations to bring more lead and media performance data into your reports.

- track lead generation results directly from Facebook Ads in Whatagraph.

- report on email campaign performance alongside the rest of your marketing data.

The Adform integration has been updated to support recently introduced (e.g. Unique Reach, Non-Addressable Tracked Ads, OTS, etc.), giving you deeper insight into reach, frequency and video performance.

These updates unlock more accurate analysis and richer insights across your digital and DOOH campaigns.

We’ve upgraded alert controls in Overviews to help you stay focused on what matters the most.

You can now choose when to receive alerts, including the highly requested option to notify only when a . Works for both Slack and email notifications.

Keep teams aligned by routing each Overview’s alerts to the .

Just make sure the is added to that channel in Slack before selecting it inside Whatagraph.

💡 Overviews with Goals & Alerts are available on Boost and Max plans.

Great news for e-commerce teams — (previously every 3 hours).

This means:

Wishing you record-breaking Black Friday results! 🥳

Metric or dimension errors slowing you down?

, powered by Whatagraph IQ, now automatically detects and proposes fixes for issues like incompatible metrics, incorrect dimensions, or other widget errors they break your report.

If you encounter a broken widget, simply let Whatagraph IQ repair it, and feel free to share your feedback with our support team.

You asked, we delivered! You can now create folders inside Spaces and subfolders within those folders to keep your reports and Overviews neatly organized.

Perfect for organizing by region, client, campaign, or reporting period, or simply keeping your past reports tidy and easy to find.

Ever deleted a report you wish you could bring back? You can now instead of deleting them right away.

This update gives you a safety net, helping prevent accidental deletions while keeping your workspace tidy and organized.

We’ve upgraded our ActiveCampaign integration to deliver more accurate and flexible reporting.

The "Field Breakdown" report type continues to use the US/Central timezone due to a limitation on ActiveCampaign’s side, which may cause minor metric misalignment with their dashboard until they address it.

Our Quora Ads integration just got a data boost, helping you analyze lead performance more effectively.

These additions unlock deeper optimization insights for your paid campaigns.

You can now drag widgets into existing report sections and automatically create a new line, no manual layout adjustments needed. If there’s no space, .

Give it a try and let us know how it feels, your feedback helps us shape the next improvements!