We’ve refreshed the Source Group interface to make creating and managing grouped data faster and more intuitive.

Metrics and dimensions are now displayed in a row-based view, making it easy to see how fields line up across channels.

All existing Source Groups were automatically migrated,.

This update makes Source Groups easier to understand at a glance and simpler to maintain as your data setup grows.

🎥 Watch the walkthrough video for a full tour of the new Source Group UI.

Have feedback? Let us know — we’re continuing to build on this experience.

Meta has deprecated several view-through attribution windows in the Facebook Ads API. We’ve already rolled out the necessary updates to keep your reports running smoothly, no action is required from your side.

Meta has discontinued the following attribution windows:

These attribution windows stopped returning data on January 12, 2026.

✅ No action needed — any affected widgets were updated automatically.

📉 You may notice lower values for some metrics on Whatagraph and Facebook Business Manager if your reports previously relied on 7-day or 28-day view-through attribution.

🔄 Your reports remain fully functional and are now aligned with Meta’s current API standards.

If you have questions or want help reviewing attribution settings, our support team is happy to help.

We’ve elevated the report editing drawer to make editing reports faster and more intuitive.

The drawer now lives in a clean sidebar layout, making settings easier to discover and quicker to access, without changing how anything works.

🎥

Watch the walkthrough by our Product Manager Laurynas to get a tour of the upgraded editing drawer.

This update is all about making report editing feel smoother and more intuitive. Let us know what you think in live chat!

We’ve expanded how custom metrics are calculated and displayed, unlocking more accurate formulas, better time-based metrics, and advanced use cases like weighted averages.

You can now correctly display duration-based metrics such as average session duration, page load time, or video watch time—without workarounds.

Choose how values are combined, not just summed. New aggregation options include: and .

This lays the groundwork for broader support across Blends and Source Groups as well.

Control when a formula is applied:

Aggregate data first, then apply the formula

Apply the formula per row, then aggregate the results

This enables more advanced calculations, like weighted averages, that weren’t possible before.

📘 Learn more: How to configure value types and aggregation for custom metrics

This guide walks through value types, aggregation methods, aggregation levels, and when to use each, step by step.

As always, if you have questions or feedback, reach out via live chat, we’d love to hear how you’re using these new options.

2025 marked a major shift for Whatagraph.

With the launch of , we didn’t just ship a new version, we introduced a . One where marketers no longer build reports, fix pipelines, or stitch data together manually. Instead, .

At the center of this shift is . For the first time, marketers can create complete marketing intelligence reports using AI by simply describing what they want to see. Whatagraph connects the data, aggregates it, applies structure, and builds the report automatically. This remains a .

Throughout 2025, we expanded IQ across the platform. . We also introduced , allowing reports to automatically detect and resolve data issues, removing one of the biggest sources of reporting friction.

To move teams from hindsight to action, we launched , making it possible to define performance expectations and get notified when results change, without constantly checking dashboards.

As agencies and teams scale, structure becomes critical. With , Whatagraph now supports complex client and brand setups while keeping intelligence easy to navigate and share.

We also significantly expanded our data layer with new native integrations, including , strengthening Whatagraph’s role as a centralized marketing intelligence hub.

Together, these updates mark a clear evolution: Whatagraph is no longer just about reporting.

We’ve expanded and upgraded our integrations to bring more lead and media performance data into your reports.

- track lead generation results directly from Facebook Ads in Whatagraph.

- report on email campaign performance alongside the rest of your marketing data.

The Adform integration has been updated to support recently introduced (e.g. Unique Reach, Non-Addressable Tracked Ads, OTS, etc.), giving you deeper insight into reach, frequency and video performance.

These updates unlock more accurate analysis and richer insights across your digital and DOOH campaigns.

We’ve upgraded alert controls in Overviews to help you stay focused on what matters the most.

You can now choose when to receive alerts, including the highly requested option to notify only when a . Works for both Slack and email notifications.

Keep teams aligned by routing each Overview’s alerts to the .

Just make sure the is added to that channel in Slack before selecting it inside Whatagraph.

💡 Overviews with Goals & Alerts are available on Boost and Max plans.

Great news for e-commerce teams — (previously every 3 hours).

This means:

Wishing you record-breaking Black Friday results! 🥳

Metric or dimension errors slowing you down?

, powered by Whatagraph IQ, now automatically detects and proposes fixes for issues like incompatible metrics, incorrect dimensions, or other widget errors they break your report.

If you encounter a broken widget, simply let Whatagraph IQ repair it, and feel free to share your feedback with our support team.

You asked, we delivered! You can now create folders inside Spaces and subfolders within those folders to keep your reports and Overviews neatly organized.

Perfect for organizing by region, client, campaign, or reporting period, or simply keeping your past reports tidy and easy to find.