Changelog
Follow up on the latest improvements and updates.
RSS
Wondering what your top ad looks like? Now you can find out in seconds.

The
Media Widget now supports Source Blends and Groups
, allowing you to:- Combine multiple paid media sources (e.g. Facebook Ads, Instagram Ads, Google Ads)
- Use a unified Creative URL dimension
- Automatically sort by impressions from highest to lowest
- Instantly view the top-performing ads, complete with visuals, across all selected channels
This update makes it easier than ever to compare ad performance and spot creative that drives results.
It’s live, try it in your next blended report!
improved
Integrations
Integrations updates
We’ve made general improvements to our WooCommerce and Magento integrations to give you more flexibility and reporting options:
WooCommerce Updates
Filters added to the "Orders" report type - slice your data by date, customer, or product details to dig deeper into your sales performance.
Magento Updates
- The "Order Items" report type now includes a date dimension, making time-based analysis easier.
- The Magento data schema now supports all fields in Source Groups, allowing for more detailed, multi-source performance breakdowns.
These updates are live and ready to use, perfect for building more tailored eCommerce reports.
improved
Features
Enhanced table logic for cleaner reporting
We’ve added significant improvements to make your tables more flexible and insightful. These updates are especially powerful for agencies managing multi-channel campaigns.

Source Group Improvements
You can now create source group of different channels (or sources) which belong to same client, and display not only total performance, but also performance of each channel separately.
This means you can analyze both high-level and source-specific performance, without splitting your data across multiple widgets.

More Flexible Table Layouts
- Dimension as Column: Now you can organize metrics horizontally by channel, source, or any other dimension, not just by rows.
- Horizontal Scrolling: Turn on scroll to cleanly display wider tables with more columns, no more cramped views.
- Smarter Summary Columns: The summary column can now calculate values across rows, not just down a single column. This gives you more control over how totals, differences, or ratios are displayed at a glance.
These updates are live, start using them to build more dynamic, tailored tables in your reports.
improved
Features
AI Summary widget just got smarter

We’ve rolled out major updates to the AI Summary Widget, making it more powerful, flexible, and customizable:
- Full-report analysis: AI now reads the entire report when generating summaries for more accurate insights.
- In 10 languages: Create summaries in the language that suits your audience.
- Multi-select fields: Combine multiple metrics like Wins and Opportunities in one summary.
- (Beta) Auto-updates with calendar changes: Want summaries that refresh automatically when you adjust the date range? We’re testing this feature,reach out via Live Chat to request early access.
These updates are live and ready to use, explore them in your next report!

Say hello to a smarter way to monitor performance across your reports. With Goals & Alerts, you can now set clear targets, track live progress, and get notified when things need your attention.
🔹
Set Goals at Any Level
Create goals for your entire overview or for specific metrics, like Spend, CTR, or Impressions. Use target, limit, or range rules to match your objectives.
🔹
Get Smart Suggestions
Not sure what goal to set? Let Whatagraph suggest realistic targets based on your historical data, with just one click.
🔹
Stay Alert
Enable alerts via email or Slack, with daily or weekly frequency options. You'll know exactly when you're on track or when it's time to act.
🔹
Total Control, Total Visibility
Filter, edit, or delete goals anytime. Easily see which metrics are performing well and which need attention, all in one place.
🔹
Automatic Updates
Change the date range (Today, This Week, This Month, This Quarter, This year), and your goals will automatically recalculate, no manual adjustments needed.
🎥 Watch the full demo:
Ready to make reporting more proactive? Goals & Alerts are live now! If you don't see it in your Overview, connect with your Success Manager to learn more.
As always, our Live Chat team is here if you need help or want to share feedback.
improved
Features
More flexibility in Source groups

Previously, Source groups only supported aggregated metrics, so you could view total values across all connected sources, but not data from specific ones.
With this update, you have much more control. You can now create tables or widgets that:
- Show total values across all sources (as before)
- Include metrics from a specific channel
- Display metrics from individual sources within the group
This gives you greater flexibility to analyze performance exactly how you need.
The update is already live, so if you're using Source groups, you can start taking advantage of these new options today.
improved
Integrations
Facebook & Instagram reporting update

We've implemented key updates to align with Meta's evolving metrics:
- Transition to "Views": The "Views" has replaced "Impressions" across InstagramStories, Hashtags, Posts,andReelsreport types. This change reflects Meta's shift towards "Views" as the primary engagement metric for organic content. And we recommend updating your reports to use "Views" moving forward.
- Deprecation of "Reviews": The "Reviews" report type and "Reviews" metric in the Page report type have been deprecated, as Facebook has discontinued this data.
If you have questions or need help updating your reports, our Live Chat support team is here for you.
new
Integrations
New integrations

We’re continuing to expand our list of integrations, this time adding powerful tools for mobile and performance marketers.
- Quora Ads– Track conversions, CTR, CPC, CPM, and cost per conversion.
- Apple Search Ads– Monitor impressions, taps, installs, CPT, TTR, conversion rate, and more.
- AppsFlyer– Access mobile app performance with metrics such as revenue and in-app events.
You can now connect these sources directly to Whatagraph and bring their data into your reports and dashboards.
We’d love to hear your thoughts as you start using them!
And as always, our Live Chat support is here if you need help.
improved
Features
Updated filtering for Source Groups
Source Groups are the easiest way to aggregate data from multiple sources and channels. However, when dealing with tens or even hundreds of sources, analyzing specific data points can get overwhelming. That’s why we’re introducing
new filtering capabilities
for Source Groups to give you more control over your data!🔍
Widget-level filters
- apply filters at the widget level when you need to focus on a specific metric for a particular source or channel.📊 Source-level filters
- apply filters at scale across an entire report. Any widgets associated with a filtered source will automatically inherit the filter.✨ Combine both
- use both widget-level and source-level filters together for even more flexibility.Now, you can seamlessly drill down into your data and analyze exactly what you need without having to create a Source Group for each one of the use cases.
Watch the video with a walkthrough:
Let us know you if you have any questions!
improved
Features
You can talk with your reports and dashboards

Managing your data insights is now smarter and more intuitive with Whatagraph's enhanced AI capabilities.
Context-aware AI insights
Our AI chatbot now understands whether you're viewing a report or an overview and delivers relevant insights accordingly. When you switch between pages or tabs, the chatbot instantly updates its insights to reflect the new context. This ensures you're always getting accurate and timely information without the need for manual input.
Smart date range handling
The chatbot adapts to the date range of your report or overview for precise insights. Otherwise, it defaults to the last 30 days for quick access to recent data.
Convenient and informative AI summaries
Don't forget that AI-generated summaries are also available. With a single click, you get a quick overview of key wins, challenges, and actionable recommendations.
We hope this enhancement simplifies your reporting experience. As always, your feedback is invaluable—let us know what you think!
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