Custom Source Groups are now live

You asked, we delivered. You now have more control over how your Source Groups are built and what data they include.
💡 What’s New
Mix & match any sources
: Combine any channels or sources, across different categories (e.g. PPC, SEO, email marketing, etc.), into a single Source Group.
Custom report types
: Create your own structure with only the metrics and dimensions you need.
🚀 Why It Matters
Now, you don’t need to wait for our team to create a new pre-made data template. Whether you're blending ad channels, analytics, or custom sources, you define what goes into your reports.
This update gives you more flexibility and independence when analyzing cross-channel performance. Start creating smarter, more tailored Source Groups today.