Two updates for teams that run a lot of data blends. Storing a blend now takes less setup, and keeping many versions of the same blend no longer clutters your list.
Store a blend from the blend builder
The blend create and edit screen now has a storage toggle. Turn it on and a stored version appears under Stored automatically. When you edit the original blend, the stored version updates to match.
Child blends and formulas, created by IQ Agents
Some setups need the same blend or formula many times, with one thing different in each copy: a filter, a margin %, a currency, or a set of sources.
IQ Agents can now build one parent blend or formula and create the variations as its children. Child blends are listed under their parent and linked to it in both directions, so your list stays clean. You can still use each child blend in reports like any other source or metric. To get this, ask for it directly, for example: “Use the Paid Social base blend as a parent and create a child blend for each of these 40 clients.”
Child blends and formulas can only be created through IQ Agents, not in the builder.
Reach out to us if you have not tried IQ Agents yet.