new
improved
Integrations
Snowflake, bol. Retailer & Advertising, and a rebuilt CallTrackingMetrics
Three integration updates to bring more of your data into Whatagraph, and make existing data more insightful.
Snowflake is now a data source
Pull any dataset from your Snowflake warehouse directly into Whatagraph reports. First-party data, offline conversions, blended attribution tables. Report on it alongside your paid media and web analytics without exports or manual uploads.
Available on Max plan.
CallTrackingMetrics v2 rebuilt as an event-level integration
The CallTrackingMetrics integration has been completely rebuilt, and it's a meaningful upgrade for cross-channel reporting. Call data now works inside Source Groups, supports advanced aggregations, and can be segmented alongside paid media, SEO, or any other channel, the same way as all your other sources.
If you've been keeping a separate report for call performance, you don't have to anymore, just connect CallTrackingMetrics v2.
Available on Boost and Max plans.
bol. (Retailer) and bol. (Advertising) are now available
Track orders, revenue, spend, and conversions from the Netherlands' largest e-commerce platform in the same report as every other channel. Essential for agencies and brands running retail media in the Benelux market.
Whatagraph supports two separate bol. integrations: one for retailer (sales) data and one for advertising data. They connect independently and use separate credentials. If you sell and advertise on bol., you'll need both.
Available on Max plan.