We’ve introduced a smarter way to calculate totals for cumulative metrics, so your widgets can now reflect the real combined value across entities.
The problem
Some metrics track running totals per item, such as Total email sends per campaign or Total spend per ad group.
Previously, when these metrics were shown in a widget, you would see the last reported value it encountered instead of the combined total.
Example: if Campaign A has 62 total sends and Campaign B has 95, a single-value widget would show 95 instead of the true total 157.
What’s new
You can now define how these values should be combined using two new settings:
Summary aggregation (metric setting)
In the formula editor, choose how values from different entities should be combined:
- Sum
- Average
- First
- Last
For example, selecting Sum for a cumulative metric ensures values from all entities are added together.
Aggregate by (widget setting)
Tell the widget which dimension represents your entities.
- In most widgets (single value, gauge, charts), this is a dropdown in the data configuration area.
- In tables and media-expanded widgets, each dimension includes a “Use as aggregation key” toggle in its context menu.
Watch a walkthrough by our Product Manager, Laurynas:
Important
Nothing changes by default.
Existing reports and widgets will continue working exactly as before. The new behavior only applies when both settings are explicitly configured.