Facebook & Instagram reporting update

We've implemented key updates to align with Meta's evolving metrics:

Transition to "Views"
: The "Views" has replaced "Impressions" across Instagram
Stories, Hashtags, Posts,
and
Reels
report types. This change reflects Meta's shift towards "Views" as the primary engagement metric for organic content. And we recommend updating your reports to use "Views" moving forward.
Deprecation of "Reviews"
: The "Reviews" report type and "Reviews" metric in the Page report type have been deprecated, as Facebook has discontinued this data.

If you have questions or need help updating your reports, our Live Chat support team is here for you.