Facebook Ads attribution update (important)

Meta has deprecated several view-through attribution windows in the Facebook Ads API. We’ve already rolled out the necessary updates to keep your reports running smoothly, no action is required from your side.
What changed?
Meta has discontinued the following attribution windows:
7-day view-through
28-day view-through
These attribution windows stopped returning data on January 12, 2026.
What this means for you
✅ No action needed — any affected widgets were updated automatically.
📉 You may notice lower values for some metrics on Whatagraph and Facebook Business Manager if your reports previously relied on 7-day or 28-day view-through attribution.
🔄 Your reports remain fully functional and are now aligned with Meta’s current API standards.
If you have questions or want help reviewing attribution settings, our support team is happy to help.