2025 was our biggest year yet, here’s why

2025 marked a major shift for Whatagraph.
With the launch of Whatagraph 3.0
, we didn’t just ship a new version, we introduced a new way of working with marketing data
. One where marketers no longer build reports, fix pipelines, or stitch data together manually. Instead, intelligence is done for you
.
At the center of this shift is Whatagraph IQ
. For the first time, marketers can create complete marketing intelligence reports using AI by simply describing what they want to see. Whatagraph connects the data, aggregates it, applies structure, and builds the report automatically. This remains a capability only Whatagraph offers
.
Throughout 2025, we expanded IQ across the platform. AI now powers report creation, branding and styling, customizable summaries, custom dimensions, and instant analysis through the IQ chatbot
. We also introduced self-healing widgets
, allowing reports to automatically detect and resolve data issues, removing one of the biggest sources of reporting friction.
To move teams from hindsight to action, we launched Goals & Alerts
, making it possible to define performance expectations and get notified when results change, without constantly checking dashboards.
As agencies and teams scale, structure becomes critical. With customizable Spaces and subfolders
, Whatagraph now supports complex client and brand setups while keeping intelligence easy to navigate and share.
We also significantly expanded our data layer with new native integrations, including Quora Ads, Apple Search Ads, AppsFlyer, Adobe Analytics, Google Local Services Ads, GoHighLevel, Facebook Leads, and Spotler Mail
, strengthening Whatagraph’s role as a centralized marketing intelligence hub.
Together, these updates mark a clear evolution: Whatagraph is no longer just about reporting. It’s the easiest marketing intelligence platform you’ll ever use.