2024 Wrapped & What's Next at Whatagraph

The year’s already wrapping up, and what a ride it’s been at Whatagraph!

What started as a simple marketing reporting tool has grown into a full-fledged marketing intelligence platform. Why? Because digital marketing agencies deserve a tool that doesn’t just make your reports look great but makes managing and monitoring data intuitive and refreshingly easy.

Before we dive into the new year, we wanted to quickly recap some of the biggest updates we’ve launched this year and give you a hint on what's coming already in January.

Aggregate your data the way you need it—all in one platform. Easily group, blend, unify, and transform your data to meet your goals. From grouping countries into tiers and aggregating campaign data to showcasing cross-channel performance —now you can do it all without a hassle.

Bring all your client data into one place for a global performance overview. Break it down by channels, industries, countries, account managers, or any structure that works for your business. With everything organized and accessible, you can transform scattered data into actionable insights—now refreshingly easy.

Access accurate, real-time data from all your marketing sources with ease. This year, we’ve added 9 powerful integrations, including Reddit Ads, The Trade Desk, Taboola, Magento, Matomo, SE Ranker, AccuRanker, Piwik Pro, and Search Ads 360. And we’re just getting started—stay tuned for Reddit Organic and Apple Search Ads arriving in January!

On top of that, we tackled 50+ feature requests (thanks for keeping us on our toes!), released a game-changing tabs for the reports, improved filters and released dozens of other improvements As always, if you're interested in all nitty gritty, visit our Changelog.

We hear you—AI can be a total game-changer so we're bringing it in to make your life easier. Already in January, you will be able to ask questions about your data, and with the help of AI, you’ll get clear, human-like answers—no more endless searching. On top of that, AI-powered summaries are also on the way. With a single click, you’ll get a quick overview of key wins, challenges, and actionable recommendations.

Our customers who are already using Performance Monitoring capabilities are finding it incredibly valuable for tracking both external campaign results and internal agency performance. And we’re making it even better this January! Get ready to create custom formulas within source groups for deeper insights, explore rich visualizations like heatmaps, trendlines, and bar charts in the Overview, and use flexible filters to zero in on the metrics that matter most. 

Make sure you’re getting the most out of the new capabilities and stay tuned for the exciting and powerful new capabilities already in January!